Shakespeares Macbeth - Renaissance Humanism Essay -- GCSE English Lit

While the witches present in Shakespeares tragedy Macbeth assume the bureau of supernatural beings, it was not Shakespeares intent to portray a classic case of fatalism. On the contrary, Shakespeare used Macbeth as a way to display the brain of Renaissance humanism. Although the witches did in fact possess uncanny powers, they were in reality not controlling Macbeth, but rather they were tempting Macbeth to act in peculiar(a) ways. The witches, as well as other significant characters, may have encouraged Macbeth to act in a certain way, yet they did not by any means determine Macbeths actions. By comparing the humanist movement and its values to the tragedy Macbeth, it becomes blatantly obvious that Macbeth was intended to demonstrate the fundamental humanistic qualities. Under the premise of humanism it is required that there be a centralization and focus upon humans, a balance in which elements within shine without, and all reason must be used to become more angelic than bes tial. Although the witches predictions display supernatural properties, their philosophies center around the dealings of mere someone humans. This gives humans a sense of importance in the workings of the world. Even nature is disturbed as part of fulfilling one of the philosophies (the displacing of Birnam Wood to Dunsinane). Moreover, one of the important themes of the play, the effects of evil in the life of one man- Macbeth, stresses a centralization on the individual being. Through the usage of masks in Macbeth, the balance is achieved by stop off elements within from being focused without. This is shown in Act I, scene V, as Lady Macbeth talks to Macbeth, she gives him specific instructions Look like the cartridge clip bear welcome in your eye, Your han... ...he appearance of the Weird Sisters in Macbeth, as well as the encouragement of a few influential characters, Macbeth is clearly define as a portrayal of the true spirit of Renaissance humanism. Macbeth may have attem pted to place the blame away from himself, but the fact that he no longer accepted the responsibility for his actions does not mean that the responsibility is removed, and therefore Macbeths downfall can be traced back to the actions of one man, Macbeth. flora Cited Page Cooper, The Mystery of Witchcraft, London, 1617. Epstein, Norrie, The Friendly Shakepeare, New York, Viking Publishing, 1993. Harbage, Alfred, Macbeth, Middlesex England, Penguin Publishing, 1956. Magill, Masterplots- Volume 6, New Jersey, Salem Press, 1949. Staunten, Howard, The Complet Illustrated Shakespeare, New York, Park Lane Publishing, 1979.

Law Enforcement Innovations in Reaction to The 9/11 Terrorist Attacks a

The terrorist attacks to the World Trade Center towers in New York City on September 11, 2001 has changed the way federal, state and topical anaesthetic police departments communicate with each other, their structures, and operations. The new federal organization known as Homeland Security set out to coordinate their work at the state level, collect, analyze and sh are pertinent information and intelligence, protect key infrastructure and assets, secure the nations borders and ports, team up with federal and local anaesthetic task forces, and prepare new response training, equipment, systems and strategies (Foster and Cordner, 2005). The Federal Bureau of Investigation also shifted focus from addressing traditional crimes to preventing terrorist attacks. This is a change in strategy often like the change between the reform and fellowship policing eras (National Research Council, 2004). It would be next to impossible for federal agencies to work directly with local agencies sin ce there are around 18,000 local departments throughout the nation (Foster and Cordner, 2005). Occurrences such as these are the downfall of a decentralized police system, but 9/11 has created much cohesion through the federal, state and local agencies (National Research Council, 2004). This resulted from state agencies that were selected as a liaison between the federal and local law agencies to do business such as disseminating information, sharing resources and asking for assistance (Foster and Cordner, 2005). This centralization makes more levels of administration responsible for strategies and tactics (Kelling and Moore, 1988). State agencies saw a 75.4 percent add-on in terrorism related intelligence gathering, analysis and dissemination, 61.3 percent increase in ... ..., 2008 Rush, 2008 Kelling and Moore, 1988). These systems fall into the category of community policing as these campus police departments engage the community in the prevention of crime (Walsh, 2001). 9/11 has placed terrorist prevention in the hands of the local law enforcement agencies and reorganized the systems of law enforcement throughout our country. give instruction shootings such as the holeacre at Virginia Tech have heightened the need for security measures that can reach people quickly and on a mass scale. Where we once thought we were safe, now large-scale acts of lawlessness have brought safety and security to the fore. These acts of violence have already changed the strategies of law enforcement. If these changes give any usher of the future strategies and tactics will become more centralized and the community will be engaged to a higher degree.

Hurricane Wilma :: essays research papers

DamageHurricane Wilma is the most intense hurricane ever recorded in the Atlantic Basin. The atmospheric pressure was 882 millibars on Wednesday, Oct.19 making it a category 5. Wilma was the 21st storm of the 2005 hurricane season. On Tuesday, Oct.18 the hurricane was a Category 1 hurricane. Hurricane Wilma came just a week after Hurricane Stan, affecting some of the same countries. By Friday, Hurricane Wilma had caused at least 11 deaths in Haiti and Jamaica. Mudslides were becoming a real threat, prompting evacuations in Central America, The Caribbean, and as far as the United States.Hurricane Wilma pounded the westbound tip of Cuba (figure 3), where the government had to evacuate more than 500,000 people, including 7,000 people from the coastal fishing village of La Coloma. At least one hurricane shelter in downtown Cancun had to evacuate. There were about 1,000 people that had to be moved during the night because the ceiling threatened to collapse. Hurricane Wilma then he aded up toward the United States, aiming tworad Collier, Florida. It cost more than 6 one thousand million dollars in damages 1 billion dollars was recorded in Collier, Florida in Southwest Florida, making it the most damaging natural disaster in 45 days in Florida.RecoveryThe American Red Cross gave 4,500 hygiene kits to the Mexican Red Cross, and 2,000 hygiene kits to the Bahamas Red Cross Society. These kits include toothpaste, toothbrushes, soap, shampoo and other items. The kits ar being sent from relief supplies that were already in Panama.Three months after Hurricane Wilma made landfall, over 300 million dollars had been approved for Florida residents who suffered damages from the disaster.

Dinner with Father :: Example Personal Narratives

Dinner with Father   I wonder what it would be like to go to dinner party with my don. One of the chief words my uncle uses to describe my father is classy, so Im sure that he would take me to a fancy restaurant. We would sit across the table from each other, both decked out in dark suits. My hair would fall into my eyes and I would brush it out of the way, looking to see the expression on his face.   He was a large man, both in my memories and in photographs Ive seen. Im sure that he would dominate the conversation, both physically and mentally. His absence from my life has resulted in my sort of revering him, and so I think that the evening would be stragglingly balanced toward my listening to him speak. And what better questions to ask than his opinions of me and my habits? It would be strange, seeking acceptance from someone who has had such a powerful effect on my life, influencing me more through and through his absence than through his presence.   My early ye ars with my father have become harder and harder to recall. From what I can remember, and what I have gleaned from my brother and develop, I was on the boundary of spending quality time with my father. My brother, who is four years older than I, spent the last few years with Dad talking and reading and walking, all things I yearn to have done with him. The dinner would be a chance for me to bond with my father, and to get a sense of the man he was. This is what my brother and my mother know, but cannot convey to me.   I would show him some of the poems Ive written about him and me. I would question him to see whether or not the image of him I had spoiled in my mind, in my writing, is true. In my philosophy class this year, we are reading Platos Republic, which my mother has told me was my fathers favourite book. I am fortunate enough to have his reproduction of the Republic, a tattered, red-leather bound copy from long ago. I want to know what he gleaned from this book that made it so important to him. I would use the dinner (which I know would be too short) to fill in the gaps in my perception of my father.

Illegal Use of Performance Enhancing Drugs in the Olympics Essay

Illegal Use of Performance Enhancing drugs in the OlympicsSince the original Olympic Games in ancient Greece, athletes give birth struggled to find a way to gain the competitive edge. Early rituals included consuming wine and brandy before an event, eating potent mushrooms, and even concocting magic potions purview to give the athlete improved performance ability (Phillips, 2000, p.53). A constant battle has been fought as the international Olympic Committee struggles to keep drug test up-to-date and effective. We have come to associate drug use with a few famous names of fallen heroes, such as Ben Johnson and the most recent, C.J. Hunter, unless few people realize just how widespread drug use is in Olympic sports and how small a percentage of offenders ever get caught. This presents the planetary Olympic Committee with one of its greatest challenges trying to keep its drug testing procedures at a par with the technology of todays pharmacists. Should the International Olympic Committee just face the facts and realize that athletes will continue to try and use performance-enhancing drugs, and hence turn their backs and act as though cypher is happening? I feel as though they should become more stern toward athletes that are caught, and let the world know that they are going to do whatever they can to catch those who use these drugs.Certain sports quickly come to mind when we think of performance-enhancing drug use. We think of bodybuilders and weightlifters when drug use is mentioned. But not many would list track and field as a sport in which performance enhancing drug use is prominent. What seems clear, however, is that the use of performance enhancing drugs is a fuss mainly for the athletes of track, field and swi... ...ive.SourcesAlesia, M. (2000). Performance enhancing? In some events, even drugs cant trump skill. CBS Sportsline. Retrieved March 15, 2001 http//www.sportsline.com/u/ce/multi/0,1329,2773853_15,00.htmlBegley, S., & Gordon, D. (2000). Under the shadow of drugs.Newsweek, 136(15), 56.Kowalski, K.M. (1999). soupcon clear of steroid abuse. Current Health 2, 25(7), 13-16.Looney, D.S. (2000). No easy answers ahead on Olympics doping. Christian Science Monitor, 92(221), 12.Mishra, R. (1995). Steroids and sports are a losing combination.US Food and Drug Administration. Retrieved March 14, 2001http//www.fda.gov/bbs/topics/CONSUMER/CON00107.htmlPhillips, A. (2000). The Olympic drug cloud. Macleans, 113(41), 52-54.Superhuman heroes. (1998). Economist, 347(8071), 10-13.Toward dope-free games. (2000). Christian Science Monitor, 92(202), 8.

Illegal Use of Performance Enhancing Drugs in the Olympics Essay

Illegal Use of Performance Enhancing Drugs in the OlympicsSince the original Olympic Games in ancient Greece, athletes have struggled to find a way to gain the competitive edge. Early rituals included consuming wine and brandy before an pull downt, eating potent mushrooms, and even concocting magic potions thought to give the athlete improved mathematical process ability (Phillips, 2000, p.53). A constant battle has been fought as the International Olympic Committee struggles to detect drug testing up-to-date and effective. We have come to associate drug enforce with a few famous names of fallen heroes, such as Ben Johnson and the most recent, C.J. Hunter, but few people realize just how widespread drug use is in Olympic sports and how small a percentage of offenders perpetually get caught. This presents the International Olympic Committee with one of its greatest challenges trying to keep its drug testing procedures at a par with the technology of at presents pharmacists. Shou ld the International Olympic Committee just face the facts and realize that athletes will continue to try and use performance-enhancing drugs, and hence turn their backs and act as though nothing is happening? I feel as though they should become more stern toward athletes that be caught, and let the world know that they are going to do whatever they can to catch those who use these drugs.Certain sports quickly come to mind when we think of performance-enhancing drug use. We think of bodybuilders and weightlifters when drug use is mentioned. But not many would list track and field as a sport in which performance enhancing drug use is prominent. What seems clear, however, is that the use of performance enhancing drugs is a problem mainly for the athletes of track, field and swi... ...ive.SourcesAlesia, M. (2000). Performance enhancing? In some events, even drugs cant trump skill. CBS Sportsline. Retrieved March 15, 2001 http//www.sportsline.com/u/ce/multi/0,1329,2773853_15,00.htmlBe gley, S., & Gordon, D. (2000). under the shadow of drugs.Newsweek, 136(15), 56.Kowalski, K.M. (1999). Steer clear of steroid abuse. Current Health 2, 25(7), 13-16.Looney, D.S. (2000). No easy answers ahead on Olympics doping. Christian Science Monitor, 92(221), 12.Mishra, R. (1995). Steroids and sports are a losing combination.US Food and Drug Administration. Retrieved March 14, 2001http//www.fda.gov/bbs/topics/CONSUMER/CON00107.htmlPhillips, A. (2000). The Olympic drug cloud. Macleans, 113(41), 52-54.Superhuman heroes. (1998). Economist, 347(8071), 10-13.Toward dope-free games. (2000). Christian Science Monitor, 92(202), 8.

Tv News vs. Internet News

It is hard to believe that just a few years ago, watching TV or reading newspapers were the only ways of gathering news. Nowadays as thanks to the Internet there is one more than option, the question whether it is best to deposit on television news, or to follow online news emerged. When set beside, those two ways of gathering news seem to be enormously different. The biggest difference mingled with online news and television news is the accession to information. While watching news on TV, we are dependent on broadcast schedule of any TV station.By contrast, there is no schedule involved in following online news. The access to information is constant and it is the users choice when to follow the news. Secondly, compared to television news, the come of online information seems to be much more greater. While on TV only the most important pieces of everyday news are broadcast, the Internet offers basically unlimited amount of information concerning every branch of science and all fields of life.Nevertheless, the quality of television news still system much more higher, as online articles are often anonymous or unverified. Last but not least, unlike television news, following online news gives the reader the possibility of commenting on any given article. While watching television news, the receiver only gathers the news, whereas the online news follower may participate in live debate and educe his view on every piece of news presented.To sum up, there are many differences between television news and online news, such as the access to information, the quality of news, or the receivers participation. While online news seems to be more available and gives the receiver the chance to comment, the television news still remains more reliable. It is up to the receiver to choose what is more important to him.

Industrial and organizational psychology Essay

Industrial organizational psychology is an area of psychology that focuses on studying people in their work environment. The role dejection also involve focusing on workplace dynamics and organizational structures. Through the use of industrial organizational psychologists, work places can improve the success of their organizationIndustrial organizational psychology first began in the earlier 20th century when it was found that troops returning from World War I needed therapy to regain morale. It wasnt until after World War II that the field really grew, and as the 20th century progressed the use of a industrial organizational psychologist in the work place became more common. Those who work as an industrial organizational psychologist can expect to spend a lot of season working with statistics.As developing initiatives on behalf of businesses depends on science-based research, the industrial organizational psychology relies heavily on working with large numbers.There are many fu nctions performed by industrial psychologists which include Personnel Psychology is a subfield of Industrial and Organizational Psychology.1 Personnel psychology is the area of industrial/organizational psychology that primarily deals with the recruitment, infusion and evaluation of personnel, and other job aspects such as morale, job satisfaction, and relationships between managers and workers in the workplace.2 It is the field of study that concentrates on the selection and evaluation of employees this area of psychology deals with job analysis and defines and measures job performance, performance appraisal, employment testing, employment interviews. Personnel psychology is used in a variety of ways.Some of the most meaning(a) functions it serves range from analyzing corporate culture and individual and group interactions to developing and evaluating employee selection and appraisal techniques. Other areas of use are assessing corporate leadership and employee motivation strateg ies, identifying causes and resolutions to cozy conflicts, advising management of the potential psychological and social impact of corporate policies, and researching ways organizations can effectively manage cultural differences and leadership styles.5 Personnel psychologists work in a variety of settings, including education, business, community, and agency environments.

Mcdonald’s Is China Loving It Possible Solution

With chinas rapidly developing economy, the lift wealth of its middle-class and to a greater extent Western nimble-food arranges infiltrating the nation, McDonalds finds itself at a crossroads. The caller-up must evaluate its current standing in the Chinese fast-food commercialiseplace and elect to either keep open its present operations, hoping to maintain its second place regulate to KFC, or implement bare-ass strategies to gain market share, meet the Chinese peoples expectations, and abide by g all overnmental standards. The following alternatives depart be evaluated to make a decision 1. prime Status QuoIn this scenario, McDonalds will continue operating under its current strategies. New threats from competitors in China, including long-time oppose KFC, Asian fast-food companies like Hong Kongs Cafe de Coral, Taiwans Dicos Fried Chicken and Japans Ajisen Ramen, and emerging Western chains like electron tube and Rainforest Cafe, would be ignored. Since its competito rs menus focus on Chinese preferences for chicken and noodle dishes, McDonalds will attempt to continue to offset that advantage by emphasize quality and service. However, in the long run, McDonalds operations would fall victim to Chinas developing economy.In particular, Chinas unionized workers would call for excess pay increases and inflationary pressures would cause material be to rise. As a result, McDonalds would be forced to increase its prices, as it had done in the past. In all likelihood, the price point for the quality of food offered would fail to live up to public and governmental standards. With competitors progressing in tandem with Chinas economy, offer much luxurious casual dining environments and healthier menu choices, McDonalds would fall behind in the market. 2. woof 1 Efficiency, Convenience, and Environmental Responsibility. In this case, McDonalds would affix its strategies to remain matched with Western fast-food counterparts like KFC, Burger King and S ubway, and Asian competitors like Cafe de Coral, Dicos Fried Chicken and Ajisen Ramen. McDonalds would capitalize on the publics demand for quick, convenient service at low prices and continue using its tier pricing model. The partnership would further exploit the wealth distribution in China by widening its target focus to include the change magnitude purchasing force out of the lower-tier consumer in rural egions of the country. Chinese rural households account for over 60% of the total population. These households spend a larger proportion of income on food, compared to urban households, but as incomes rise, the proportion spent on food does not increase (see Exhibit 1). Thus, McDonalds would focus on selling more products to more customers at lower prices. McDonalds would incorporate healthier options in its menu, so to argue with Subway, a chain focused on fresh, healthy food, and to verbalize growing governmental concerns with an obesity epidemic.McDonalds would also secu re and sustain its locally-based fork over chain and joint imperils, to maintain value and its business model, keeping competitors at a disadvantage. (page 8 lihua) (ultra modern cost efficiency) Despite the lack of formal jurisprudence on environmental issues in China, McDonalds would further emphasize its dedication to decreasing its environmental impact by displaceing itself as a market leader in environmentally friendly packaging, going beyond the established no straw days instituted in Hong Kong.This will highlight McDonalds willingness to pardner with its customers to decrease the use of plastic as well as reducing packaging costs. McDonalds long-term goal would be to dominate the fast-food market as a dependable, responsible and valued brand. 3. Option 2 Sophisticated Dining Experiences This option targets the higher-income segment of the population. McDonalds would recognize that individuals in this market have rising standards on the type of food and service they rece ive.Additionally, the amount of money these individuals spend on food, in proportion to growing incomes, is not change magnitude (see Exhibit 1). In order to retain these higher-income customers, McDonalds will offer more luxurious ambiences and more amenities at its restaurants. McDonalds would renovate current locations and build new locations in two ways, with both types offering the typical Western McDonalds menu and options catered to Chinese tastes. One line of restaurants would encompass sit-down dining-rooms with waiter-service, which would mainly compete with Pizza Hut and Rainforest Cafe.The other line of restaurants, McCafes, would include sit-down dining spaces without waiter-service and offer wireless internet, calm music, and comfortable seating. The McCafes would compete directly with Starbucks. manner of speaking service and car-side pickup options would expand throughout the country in both types of settings, to maintain sales volume. In addition, coupon partnersh ips with Internet companies like Taobao. com will continue to provide incentives for customers to dine at McDonalds.The main risk in this scenario is that McDonalds is completely revamping its identity as a true-fast food company. Consequently, the company may put down its second-place position to KFC, to justify itself as a luxury brand. 4. Option 3 Fast Food Efficiency and McCafe Combination In this situation, McDonalds would implement strategies from options 1 and 2. Tier pricing would continue, services and products would be tailored to the characteristics of the various provinces in the nation, and convenience, health, the environment, and luxury would be emphasized.As in option 1, McDonalds would expand its operations in the more rural, Western provinces and renovate current locations in urban areas, to include the environmentally friendly and health-conscious menus and processes. In addition, a percentage of the urban locations would be transform into McCafes, as mentioned in option 2. Drive-thrus, delivery service, and car side pickup would expand to all areas. Furthermore, McDonalds would secure its local supply-chain, proceed with its joint venture structure, and continue coupon programs with Internet companies.IV. Critical Issues The following issues are evidential considerations for McDonalds, in order to make its decision 1. Brand sensing McDonalds inescapably to convince its Chinese consumers that it offers a product worthy of the price it costs, that the products are special and luxurious, and that the company cares about its workers, the environment, suppliers and the health of consumers. McDonalds must also address governmental concerns on safety and health, demonstrating that its products will not propose any detriment to Chinas developing economy. 2.Impact on Market Share Since KFC, its biggest competitor, entered the China market earlier than it did, McDonalds must consider whether its new strategies will be able to surpass KFC in the fast-food market. McDonalds must consider that as China develops, many new competitors will enter the fast-food market. McDonalds strategies must be able to attract and maintain its targeted customer bases, and attract the consumers in competitors markets. 3. dour Term Sustainability McDonalds must consider whether its plan would have its desired affect to gain market share, maximize gross margin and cut its expenses.The company wants to ensure that it will maintain pricing power (charging more for fewer high-end product sales and charging less for more low-end product sales), improve consumer confidence in a rapidly changing economic environment, and continue to profit in the future. 4. Costs to fulfil McDonalds must consider the expenses associated with developing new programs and financial support expansions. The company must be confident that future profits will cover implementation costs. V. Rubric and Methodology Score Key 1 = Poor, 2 = Fair, 3 = Good, 4 = Superior, 5 = Exc ellentBrand PerceptionImpact to market share LT SustainabilityCost to ImplementTotal Score Weight0. 40. 30. 20. 11. 00 Base**21141. 7 Option 144413. 7 Option 232222. 4 Option 354414. 1 **Base refers to current method. The ratings are based on a 1 through 5 scale with a score of 1 being poor and a score 5 being excellent. Weights for each criterion were assigned on an arbitrary evaluation of their importance. Brand Perception was considered roughly important (0. 4 weight) because most of McDonalds problems regarding opposition in China stem from a changing consumer intuition of the McDonalds brand.Impact to Market Share was considered to have the strongest secondary importance (0. 3 weight) because McDonalds main motivation for changing selling strategies is to gain market share from its major competitor KFC as well as share from the increasing number of home(prenominal) fast food suppliers. Long-Term sustainability was considered to be less important (0. 2 weight) as in such a highly competitive market, McDonalds may be forced to continuously alter the focus of its marketing strategy due the dynamic nature of the Chinese market. Finally, Cost to Implement was considered to be the least important (0. weight) as McDonalds growth has been extremely robust and, regardless of the competition it faces, McDonalds should be able to finance significant capital expenditures for the purpose of securing future growth. The option with the highest score should be implemented immediately. Base is included for comparison only. VI. Analysis of Alternatives Base Method Brand Perception FAIR change magnitude awareness of the health risks of McDonalds food, unfair treatment of workers, inconsistent environmental policy, and global intuition of McDonalds has reduced Chinese perception of the McDonalds brand.The brand will continue eroding without action. Impact to Market Share POOR McDonalds will lose market share to KFC and an increasing number of domestic and foreign competitors offering diverse fast food and casual dining options. Long-Term Sustainability POOR The dynamic changes in the purchasing power of Chinese consumers and the eroding brand perception will inspire them to purchase alternative products to those offered by McDonalds. Cost to Implement SUPERIOR McDonalds will welcome no additional costs than it is already incurring in the China market.Option 1 McDonalds Concentrates on Efficiency, Convenience, and Environmental Responsibility. Brand Perception SUPERIOR Increasing supply chain efficiency, healthy food alternatives, clean/green/modern restaurant environment will make Chinese consumers perceive McDonalds to be a vital, healthy, and responsible fast food alternative. Impact to Market Share SUPERIOR McDonalds will gain market share from KFC and other domestic and foreign competitors because its modern, energy efficient, and cost effective supply chain start out will allow McDonalds to offer a superior product at a compet itive price. Long-Term Sustainability SUPERIOR The efficiency of this new style of McDonalds will enable it to keep profit margins higher during times of change magnitude inflation and raw materials costs. This advantage will increase the sustainability of McDonalds. Cost to Implement POOR McDonalds will incur significant capital expenditures costs to quicken current restaurants, develop a more efficient supply chain process, research healthier fast food alternatives that will prove successful in the Chinese market while maintaining McDonalds brand identity as an American hamburger company.Additionally, McDonalds will incur significant advertising expenditures as it campaigns to sell the new, green, and modern McDonalds. Option 2 McDonalds Concentrates on Sophisticated Dining Experiences Brand Perception GOOD McDonalds will increase the Chinese markets perception of the McDonalds brand by offering a more school dining experience worthy of higher prices and a continued chara cterization as a luxury brand. Impact to Market Share FAIR McDonalds will enter a smaller and more specialized market with change magnitude risks. While offering a more sophisticated and specialized food alternative will allow McDonalds to fool away a premium, there is a significant probability that this alternative will not catch on due to the increasing purchasing power of Chinese and ability to choose among casual dining competitors such as Pizza Hut and Rainforest Cafe.Long-Term Sustainability FAIR It is highly possible that the radical change in business plan suggested by option 2 will increase profits in the short-term as the new McDonalds will be considered a novelty however, over the long-term, this novelty may wear off and significantly reduce the amount of returning customers. Cost to Implement FAIR McDonalds will incur significant capital expenditures costs to refurbish current locations into more sophisticated casual dining atmospheres and significant advertising costs as the company campaigns to change the Chinese perception of McDonalds from being a cheap and low class dining option to a sophisticated high-end establishment. Option 3 Fast Food Efficiency and McCafe Combination Brand Perception EXCELLENT McDonalds brand perception will be maximized as it will offer a clean and green environment with fresh, fast, inexpensive, and healthy food in its flagship stores and a sophisticated and cool bistro cafe experience with interesting regional food options in its McCafe stores. Impact to Market Share SUPERIOR McDonalds will gain market share from KFC and other domestic and foreign fast food chains as it will offer a superior product at a lower price with an increasing corporate right to have a low environmental impact.Further McDonalds will steal market share from casual dining and coffee shop entrants as it whole kit and boodle to make McCafe a market leader. Long-Term Sustainability SUPERIOR Option 3 will foster superior sustainabili ty through a strong brand perception of McDonalds as a market leader in efficient and healthy fast food and cafe service. McDonalds efforts to use its economies of scale to wee-wee a very low environmental impact will keep its operating costs low and allow McDonalds to price out the competition in the long-run while keeping margins high. Cost to Implement POOR McDonalds will incur significant capital expenditures as it retools its supply chain and refurbishes its stores to operate more energy efficiently and with minimal environmental impact as well as advertising costs to convince Chinese consumers that it has change by reversal its prior missteps and has reinvented itself as a market leader in a new fast food space. VII. Recommendations Options 1 and 2 are not the outflank route for McDonalds to pursue.In option 1 McDonalds will seek to compete in only one market, the cheap fast food market. The more healthy, modern, and energy efficient approach will increase its brand perce ption, but at the fortune cost of not exploring more casual dining marketing opportunities. By pursuing only option 2, McDonalds will compete only in the casual dining market but at the opportunity cost of the cheap fast food market that McDonalds has been a world leader in.While option 2 will result in increased brand perception, the long-term sustainability of this option is unclear and may not justify the significant capital expenditures required to refurbish the companys locations. While option 1 and 2 will both significantly increase McDonalds brand perception, the increased costs of implementation and increased opportunity costs of preliminary other markets for a single market approach warrant that these options not be recommended.We recommend that McDonalds pursue option 3 because it is a multi-segmented approach that utilizes McDonalds current position as a market leader and focuses on expanding McDonalds marketing footprint in the casual but sophisticated bistro/cafe spac e. Option 3, more than the other options, will increase McDonalds brand perception and counter the growing sentiment in the China market that McDonalds does not treat its workers fairly, does not offer healthy food choices, and does not strive to positively impact the environment.Following option 3 will reposition McDonalds as a healthy and environmentally responsible fast food alternative. While this option will incur significant capital costs in the short-run, this option will allow McDonalds to grow market share, price more competitively, and run a more streamlined operations that, in the long-run, will reduce operating expenses and lead to higher margins. As it will impact the problems McDonalds faces in the case most effectively, we highly recommend that McDonalds implement option 3 immediately. From HBS case, McDonalds Is China Loving it?

Assignment 1 Trends in the Workplace Essay

Predict iii (3) benignant imaginativeness functions that are likely to be affected by the implementation of an MRP system. throw two (2) ways in which you as a human preference manager can help the physical composition carry out this change successfully. As material resource planning (MRP) involves the initiation of the automation of planning needs for resources, ordering materials, and scheduling tasks to be completed on the shop floor it is to be expected that certain functions of human resources will be directly affected with the implementation of the MRP system.The first of these would be job analysis which is the process of getting small information about the job and job design which involves defining the way work will be performed and the tasks involved in completing those leadments. Obviously the disruption from manual process to automation will change the standards for certain task requirements and necessitate the assessment of standards of performance. This leads di rectly to the affectation of a second human resource function of training and development.Training and development will become a priority as the MRP system will require dedicated orientation to put in the systems to the employees. This will need to be a well planned undertaking for information, disclosure and inquiry response. Skill development will also need to be provided to prepare the users of the new systems for the task the implementing of automated systems can cause unrest in a business setting so it is important that employee relations and communications be kept transparent making this the third human resource function to be affected as the MRP system is implemented.Two ways in which human resource managers should be prepared to implement this change successfully is to first be fully vested in the resource that is human capital. Human resource managers should be prepared to identify those individuals who have the skill set to complete the alteration for the prescribed task s by top outly stating the task, its objectives and setting realistic goals and attainment periods. Secondly, human resource managers are to make sure the employees progress matches the goals that have been set forth.This is performance management and is critical in a transitional period. Determine three (3) human resource skills that would be important for success in leveraging the new MRP system. An undertaking of the magnitude of the MRP transition will require the use of many human resource management skills. The most important of these skills is the dexterity to effectively communicate. This includes written communication skills, oral communication skills and both verbal and non verbal skills and spry listening can be included here as well.Critical thinking will be needed to make decisions for situations that may arise during the transition as well. Lastly, a strong sense of judgment and decision making abilities will be required. There will no doubt be quantify human resou rce managers may be called upon to make instant decisions or implement changes in an effort to complete the transition as complex issues arise. These quantify will require an aggressive approach to meet the quality and standards of the business.Based on the planned growth of the organization, predict three (3) factors that might impact the organizations ability to hire new employees that possess the technical skills needed to perform a job. One factor that may have an impact the organizations ability to hire new employees that possess the desired technical skills for the performance of a job is initially recognizing the need to hire or promote a sure vacancy. A second factor is determining the relevance of the current job description and whether it is in full alignment with the now automated position.This might require a simple review of the current job analysis paying close attention to the level of skill required for completing the task. Finally, a clear identification of the du ties and responsibilities should be presented in order to solicit an eligible workforce. . References Essentials of human resource management. S. Tyson. Elsevier. 2008. 464. Human resource management contemporary approach. Textbook. J. Beardwell, T. Claydon. Pearson. 2010. 710 p. Whitehill. A. M. Japanese management customs and transition. Publisher, Routledge, 1991.